The wiki was created with only one real purpose- Allowing the users to truely express themselves in all sorts of media forms. When questioned, the founder had only this to say:
"The wiki is all about being creative and expressing you inner self"
She couldn't have worded it any better, Josie Amber wiki allows all of its users to use any form of media to show who they really are, and how they really feel. It's something not many wiki's have, and for this the wiki attracts many of the "cooler", and "hip" users.